Tuesday, July 30, 2013

Random Thought :: Confessions of a Copywriter #8

It really irritates me (and everybody else in the Creative dept.) when someone from Accounts (or Marketing as they call it these days) interferes in to our work. They always have 'suggestions' to make. Hello! It's not your job! Do you see us making a sales pitch during a creative presentation to clients? NO!

Most of my time is wasted in dealing with these 'suggestions'. The 'logical' reason they quote is to have direct relations with the client and that gives them a better idea of how to do the creative. It would really help if they stop this Pete Campbell-ing.
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