Thursday, July 25, 2013

Random Thought :: Confessions of a Copywriter #7

I use grammar as a weapon to deal with the constant (and unnecessary) changes that my boss makes me do in the copies. For example:

If I write a version in active voice - I just change it to passive voice for version 2.
If a copy is in direct speech - I change it to indirect speech.
And so on.

We all know that the first draft is never going to be approved. Obviously, they keep changing it until the final artwork stage. Often, these changes are redundant, tedious, tiring, and unnecessary. Hell! Sometimes my boss goes back to finalizing version 1 after a good 10-15 variants.

Through this method I find the results always rewarding (my side). The boss always approves it. And, I didn't even work as such.