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The liberatory power of makeup

Lisa Eldridge’s first book, ‘Face Paint: The Story of Makeup’ is a reminder of human social obligations; of wanting to belong and feel accepted This book review/feature was first published for The Hans India "Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices.” London-based makeup artiste, Lisa Eldridge has added another shade to her palette of achievements with her first book, ‘Face Paint: The Story of Makeup’. In ‘Face Paint’, the red carpet specialist with over 20 years of experience in the industry reveals the history of makeup, from Egyptian ages through the Victorian age and the golden era of Hollywood, and surveys the science of cosmetics for what lies ahead in it. She narrates a story tracing the origins of makeup to its development over centuries citing anthropological, psychological, evolutionary and sexual significances as she

Random Thought :: Confessions of a Copywriter #7

I use grammar as a weapon to deal with the constant (and unnecessary) changes that my boss makes me do in the copies. For example:

If I write a version in active voice - I just change it to passive voice for version 2.
If a copy is in direct speech - I change it to indirect speech.
And so on.

We all know that the first draft is never going to be approved. Obviously, they keep changing it until the final artwork stage. Often, these changes are redundant, tedious, tiring, and unnecessary. Hell! Sometimes my boss goes back to finalizing version 1 after a good 10-15 variants.

Through this method I find the results always rewarding (my side). The boss always approves it. And, I didn't even work as such.

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