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The liberatory power of makeup

Lisa Eldridge’s first book, ‘Face Paint: The Story of Makeup’ is a reminder of human social obligations; of wanting to belong and feel accepted

This book review/feature was first published for The Hans India

"Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices.”
London-based makeup artiste, Lisa Eldridge has added another shade to her palette of achievements with her first book, ‘Face Paint: The Story of Makeup’.

In ‘Face Paint’, the red carpet specialist with over 20 years of experience in the industry reveals the history of makeup, from Egyptian ages through the Victorian age and the golden era of Hollywood, and surveys the science of cosmetics for what lies ahead in it. She narrates a story tracing the origins of makeup to its development over centuries citing anthropological, psychological, evolutionary and sexual significances as she uncovers the answer …

Random Thought :: Confessions of a Copywriter #3

I don't usually get to write copies for the products I really like. Because often, my agency does not have that account.

I usually write copies for accounts and products that I do not particularly care about. Because that is what my agency gives me. I have no choice. So, I do it. And, I do it well because it doesn't take much to write copies for that kind of stuff.

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