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The liberatory power of makeup

Lisa Eldridge’s first book, ‘Face Paint: The Story of Makeup’ is a reminder of human social obligations; of wanting to belong and feel accepted



This book review/feature was first published for The Hans India

"Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices.”
London-based makeup artiste, Lisa Eldridge has added another shade to her palette of achievements with her first book, ‘Face Paint: The Story of Makeup’.

In ‘Face Paint’, the red carpet specialist with over 20 years of experience in the industry reveals the history of makeup, from Egyptian ages through the Victorian age and the golden era of Hollywood, and surveys the science of cosmetics for what lies ahead in it. She narrates a story tracing the origins of makeup to its development over centuries citing anthropological, psychological, evolutionary and sexual significances as she uncovers the answer …

Random Thought :: Confessions of a Copywriter #8

It really irritates me (and everybody else in the Creative dept.) when someone from Accounts (or Marketing as they call it these days) interferes in to our work. They always have 'suggestions' to make. Hello! It's not your job! Do you see us making a sales pitch during a creative presentation to clients? NO!

Most of my time is wasted in dealing with these 'suggestions'. The 'logical' reason they quote is to have direct relations with the client and that gives them a better idea of how to do the creative. It would really help if they stop this Pete Campbell-ing.
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